DAISoft's values and the values of the people who are DAISoft directly affect the value propostiion of DAISoft's product, platform and technology and the value of DAISoft itself.
"For everyone" isn't just some marketing mantra at DAISoft. It's a core value because it's the way we do technology, products and business. An example:
dPop's efficient leveraging of Internet user computer, connection and storage resources is a "for everyone" less-is-more, more-with-less direct expression of DAISoft's values. Everyone wins with dPop because distributors of dPop can provide their Internet users with a communications tool that makes everyone (the distributor, their Internet users, as well as the seller of the tool, DAISoft) less dependent on servers for communication.
Using dPop to give their Internet users more control of their communications lets distributors of dPop and DAISoft deliver more communitainment value with less cost for everyone, which establishes dPop's attractive value proposition. The direct result of DAISoft's "for everyone" focus on its technology, product and business is that dPop's value proposition is a big winner for everyone, which solidifies DAISoft's value as a company.